Chief Strategist, Lead Consultant

With a career spanning over 30 years, Deborah specializes in Healthcare and Life Sciences, focusing on IT Solutions, SaaS, IoT, Cloud, RTLS, Medtech, Biotech, HCM, and WFM IT Solutions. She excels in helping companies, from startups to high-growth SMBs and Fortune 50 global enterprises, attract, engage, and retain customers, significantly increasing their revenue through innovative marketing and business development strategies. Recognized nationally for pioneering customer-centric initiatives, Deborah’s strategies are designed to maximize customer acquisition, loyalty, and revenue protection, setting new standards in the industry.

A visionary in digital and human-centric strategy integration, Deborah has developed initiatives like Customer-Centricity 360™ and the Evergreen Customer Journey™. These initiatives position customers at the core of business operations, adapting continuously to meet customer needs. Additionally, Deborah spearheaded the STAR™ customer engagement program at API Healthcare and GE Healthcare, as well as the Aspire™ loyalty program at Thermo Fisher Scientific. Her leadership has consistently delivered top national customer satisfaction rankings, 100% retention rates, and over 300% growth in net new customers, contributing an additional $51M in annual revenue. Remarkably, these efforts also captured 11% of market share in just four months.

In addition to her project successes, Deborah has led the development of key initatives, platforms and divisions from the ground up, significantly impacting growth, engagement, satisfaction, loyalty, retention, and revenue. Her work has been recognized nationally, underscoring the transformative impact she has made in positioning businesses as leaders and fostering unparalleled growth and loyalty. Dedicated to driving the future of healthcare innovation, Deborah continues to lead and inspire in the pursuit of excellence.

Chief of Operations, Lead Consultant

Jeff has spearheaded digital transformation across multiple industries, notably in the residential mortgage and commercial printing sectors, leveraging over 30 years of expertise to enhance operational processes and customer experiences. He has played a pivotal role in modernizing the mortgage industry, a sector traditionally reliant on outdated tools and processes. His strategic initiatives have focused on replacing these antiquated methods with a modern, automated, and digital platform to facilitate smoother lending processes. This transformation in mortgage loan processing includes optimizing automated operations and fully digitizing customer engagement.

His work in developing digital technologies and platforms from the ground up, particularly for e-commerce and procurement environments, has significantly improved efficiency and customer engagement. Additionally, his innovative customer journey lifecycle campaigns have deepened customer relationships, covering every phase from acquisition to win-back, thereby increasing customer lifetime value. His strategic use of inventory management systems and Real-Time Location Systems (RTLS) technology underscores his commitment to operational excellence.

In the printing industry, Jeff's leadership in digital production has been transformative, paralleling his achievements in the mortgage sector where he has adeptly managed the transition from traditional to digital processes. His ability to effect 'red to black' financial turnarounds, especially in printing, showcases his strategic acumen in driving growth and profitability. Jeff's unique combination of visionary strategy and pragmatic implementation continues to drive advancements in customer satisfaction, market share, and revenue across the sectors he touches. His enduring legacy is a testament to the power of innovative thinking and strategic leadership in the modern business landscape.